About Us


Hello, World! We’d like to introduce you to HUJI Innovate.


Who we are

HUJI Innovate is the Hebrew University of Jerusalem’s Center for Innovation and Entrepreneurship. Our purpose - and passion - is to nurture an entrepreneurial spirit in our community.

We believe that everyone is an entrepreneur at heart. There are intricate challenges and elegant solutions everywhere - all you have to do is put on your entrepreneurship goggles and look around.

That’s why we've embarked on an important mission - creating a set of programs that inspire participants to tap into their innovation core. We help our students, faculty and alumni develop the entrepreneurial skills required to thrive in the 21st century economy, and give them the guidance they need to breathe life into their ideas.

We aspire to be a catalyst for innovation - kickstarted by giving every student her own pair of entrepreneurship goggles.


Management Team:

Amnon Dekel, PhD

Executive Director

Amnon Dekel is the Executive Director of the Innovation and Entrepreneurship Center at the Hebrew University Jerusalem. Previously, Amnon served as the Chair of the Software Engineering Department at the Shenkar College of Engineering & Design in Israel. Amnon has over 20 years of experience in product development of IT based services and applications, as well as more than 15 years of experience in Applied Research in the areas of User Experience and Mobile Computing. Amnon has participated in founding 3 companies in the area of video sharing, personal networking and indoor navigation. Amnon has received numerous international awards, including a Pulitzer nomination for his work with the New York Times. When he has time, he partakes in creating technology based art, and his work has been funded by the Victoria and Albert Museum in London.


Ayelet Cohen

Deputy Director

Ayelet Cohen is the Deputy Director of HUJI-Innovate, the Hebrew University Center for Innovation and Entrepreneurship. Prior to this, she served as the director of Jerusalem activities at Start-Up Nation Central, leading a strategic project to develop the Jerusalem tech ecosystem. Ayelet also co-founded and managed Google Educators' Groups and Google Teacher Academy in Israel. In addition to her work, she is a social entrepreneur and founded several initiatives such as Dada, 30ish and #53poems. Ayelet holds a BA from the Hebrew University in Jerusalem, majoring in Jewish History and Political Science.